Central Areas
Jose Urrechaga

Urban designer turned location intelligence founder.

Co-founder of Hitmap. Ran real estate at Off The Grid. Berkeley, Master of Urban Design.

Christopher Alexander taught that good places aren’t designed, they grow from patterns. Jose read that as a student and has been testing it ever since: 30 locations for Off The Grid, 3,000 stores for Subway, a patent at Google. Central Areas is his notebook on where things belong.

Jose studied urban design because of him. Architecture school in Chile first (summa cum laude, perfect final grade), then Berkeley on a fellowship.

At Google he led Cubert, a modular building that got a US patent and a New York Times story. He also worked out how many meals 49 cafes would serve. About 60,000 a day.

He ran real estate at Off The Grid until July 2026: 2 to 30+ locations on a model he built, and deals with Boston Properties, Jamestown, Wilson Meany and Tidewater.

He co-founded Hitmap, which does that ranking for everyone else. Subway runs 3,000+ stores through it and opens one every five days.

In Chile he ran a shared value program with Antofagasta Minerals for 5,000 workers. CNN covered it. He also built a community kitchen from nothing to $4M a year.

His Web3 conservation platform in Patagonia, the first in Latin America, won a Celo Innovation Award. 356 applicants, 65 countries, five winners.

He won the Berkeley Founders Program pitch against 100+ startups, went through SkyDeck, and taught Alternative Urban Futures at San Francisco State.

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